Positioning ourselves as a key player in Sri Lanka is central to our strategy at Godrej Household Products Private Limited, both from a strategic lens as well as future opportunities. We are excited about the immense potential Sri Lanka offers, with significant opportunities to deepen our presence across our core FMCG categories.
We entered the Sri Lankan market in 2002, and today, it stands as one of more profitable businesses in the SAARC region. We have bold ambitions to establish ourselves as a leading player in Home Care and Personal Care across the country. Our flagship brands - Abha and Godrej Expert in Hair Colours, Goodknight and HIT in Household Insecticides, aer in Air Fresheners, and Shock in Shoe Care-are pioneers in their respective categories in Sri Lanka.
We are continuously innovating to delight our consumers with superior quality products at affordable prices. Our unique multi-local operating model, built on values-based partnerships and operational autonomy, provides distinct advantages. This approach enables us to drive local agility and tailor innovations while leveraging backend synergies and common insights across our global operations.
Building strong local talent, developing our leadership pipeline, and encouraging our team members to fully engage in the workplace are key priorities for us. We take great pride in our team members, focusing on making Godrej Sri Lanka a truly inspiring place to work—where the pursuit of learning, innovation, and efficiency are the pillars that drive our success and help us become the best versions of ourselves, both professionally and personally.